Founders and builders without decoration.
Each episode dissects a project's origin, the operating decisions that shaped it, the structural wins, and the failures that forced redesign.
No hero arcs. No mythology.
Just the real mechanics of building: constraints, pivots, tradeoffs, and the continuous reconstruction of judgment required to ship something that survives contact with reality.
Our first episode is in production. Subscribe to be notified when we launch.
How the idea emerged, why it mattered, and the context that made it possible.
The choices that shaped the trajectory—resource allocation, timing, team structure.
What worked, and more importantly, why it worked in that specific context.
The breakdowns that forced rethinking—and the judgment reconstructed in response.
We're looking for founders and builders with real stories—not pitches. If you've shipped something and learned from the process, reach out.
Get in Touch